1, the target customers 

工作室一定要把自己放到适合的平台上去宣传，因为这是一种互相的选择，简单说就是：进门的是我们希望进门的那些人，所以无论在价位、沟通、拍摄方式等方面都带来了极大的便利。

Studio must put himself in a suitable platform to go up and publicity, because it is a mutual choice, simple say is: the door is our hope that the people that take the door, so in terms of price and the way of communication, the photography has brought great convenience. 

发展的初期阶段，这是最好的状况。对自身而言，也是最好的磨合与成长期，直到我们熟练掌握并理顺一个适合自身特点的模式，然后才能考虑拓展。

The early stages of development, this is the best condition. For itself, is also the best break-in and growth period, until we master and straighten out a model of suitable, and then you can consider. 

2、前期做好策划案

2, the early stage of the plan 

为每一对客户做方案很难么？其实不难，这是一种工作方法、是一个流程，就看你愿意不愿意这样去做。只不过大家往往首先想的是：为这几千块钱值不值的？

For each pair of customer solution is difficult to? In fact is not difficult, it is a kind of work method, is a process, so you want to be or not to do it. But people tend to think first is that a few thousand dollars worth it? 

这想法对么？对，但是也不对。至少我自己觉得值，虽然是为了挣钱，但这个过程很开心，而且你会发现原来每个人都如此有创意和热情，当彼此的创意和热情交融在一起，这种乐趣无以言表。

The idea right? Yes, but is also wrong. At least I feel value, although it is in order to make money, but the process is very happy, and you will find that the original everyone so creative and enthusiasm, when each other's ideas and enthusiasm to blend together, this joy beyond words. 

需要说明的是，这里所说的做方案不是要做所谓的“剧情”，因为实现不了。需要设计的不过是几种搭配不同服装、场景的“感觉”，因为我们要讲的是“情绪”和“气氛”，绝对不是“故事”。

To be sure, this solution is not to do the so-called "plot", because not achieve them. Several tie-in and different clothing, need to design is the "feel" of the scene, because we want to speak is "emotion" and "atmosphere," absolutely not "story". 

3、简洁大方就是风格

3, style is concise and easy 

一切都以简洁大方为原则，这就是最自然、最恰当的方式。

Everything with concise and easy for the principle, this is the most natural, the most appropriate way. 

实际操作上也会面临大家都头疼的问题么？会。虽然我们的顾客群比较高端，自身条件、艺术感受力已经不错了，但也还是“不会摆姿势、不知道怎么表现自己”。但是我们不可能靠“摆姿势”来解决不会摆姿势的问题，靠“硬表现”来解决不会表现的问题。这也就是为什么看到很多人拍婚纱对顾客的姿势要求近乎完美，恨不得到了用尺子量的地步，但最后只剩下“僵硬”。

Practice will face all headaches? Will be. Although our customers more high-end, their own conditions, sensibility is good, but still "will not pose, don't know how to express themselves". But we can not be solved by "pose" will not pose problems, rely on "hard" to solve the problem of not show. That is why lots of people saw nearly perfect wedding photograph position on the customers requirement, very anxious to come to the point where the amount with a ruler, but in the end only "rigid". 

所以引导的时候，确实需要一些程序和技巧，毕竟前期方案确定了一个“感觉和情绪”的框架，要让他们有尝试的过程，只要状态玩出来了，后面的拍摄也就顺理成章了。

So guided, does require some procedures and techniques, after all, the early stage of the scheme set a framework of feelings and emotions, to let them have the process of trying, as long as the state of play out, the back has a shot. 

另一方面，简洁大方也在于形式本身，比如客户最喜欢、最愿意给朋友看、用处最多的是什么样的形式？还是简单的白背景经典样式。至于那些花里胡哨的衣服或者拍摄形式，顶多就是蛋糕上的樱桃，只是点缀。

Concise and easy, on the other hand, also is the form itself, such as customer favorite, the most willing to friends, use the most is what form? The classic style or simple white background. As for those fancy clothes or taken form, at most is the cherry on the cake, just an ornament. 

4、婚纱为主，男装定制

4, wedding dresses, men's custom 

主拍婚纱，每个新娘都要安排4-5 组不同款式的婚纱，因为婚纱最漂亮、最出效果。要重视婚纱服装本身，该添的一定不能吝啬。礼服的拍摄则相对较少，而且尽量放到内景中，如果放到外景去感觉就太怪了，因为大部分人其实都很难穿出感觉。

The main wedding photograph, every bride want to arrange 4 to 5 groups of different styles of wedding dress, because the most beautiful wedding dress, the most effect. To attach importance to wedding dress itself, the add must not be stingy. Dress photography is relatively small, and as far as possible on the interior, if on the location for feeling is strange, because most people are really hard to wear a feeling. 

男士的礼服、鞋子，我们是建议客户自己去买或者定制。

Men's dress, shoes, we are advising clients to buy or custom. 

虽然工作室有备，但男士的服装更要强调合体，不合体的衣服再好也没有用。其实大家都能理解这一点，而且婚礼也需要正式的衣服，总是需要添购的，绝不浪费。但是从拍摄的角度看，做到了这一点，却是照片出效果的重要保证之一。

The studio has prepared, but men's clothing more emphasize fit, not form-fitting clothes again good also useless. In fact everyone can understand this, and wedding also need formal clothes, always need to buy, never waste. But from the perspective of filming, do this, pictures is the effect of one of the important guarantee. 

5、外景不要“景”

5, exterior don't "scene" 

我们做外景不拍大景，因为要突出的是人物本身和他们真实的情绪状态。选景往往就是门前的野地，比如一片爬山虎、一扇铁门、一面墙。要用色彩来“打底”，而不是穷究于细节、层次、质感。

Location we do not make a big scene, because want to highlight is people themselves and their real emotional state. Choose the field in front of the scene is often, such as a Boston ivy, a door, a wall. To use color to "base", rather than pursuing in details, hierarchy, simple sense. 

如果拍摄场景，那么一定它应该是有趣的，要表现出场景与人物之间鲜活的互动。比如我们有一对客户选择在后海的胡同里拍摄，当时就直接放一把椅子让他们坐下来。开始肯定有点尴尬，毕竟是人来人往的地方，但是一些过路人开始和他们打招呼，说上几句祝福的话，很快两个人就玩high了，那种笑完全发自内心，真实而令人动容。

If your scene, be sure it should be fun, to show lively interaction between scenes and characters. For example, we have a pair of customer choice in houhai hutong, was directly put a chair to sit down. Start must be a bit embarrassed, after all, is a place where people are busy, but some passers-by began and they say "hello", said a few words of blessing and soon the two men to play high, the smile from the heart, complete real and touching. 

6、双机位拍摄

6, double reservation 

现在很多高端工作室都在讲双机位拍摄，外拍的时候直接发走两个摄影师，带两台或三台相机，长焦短炮不换镜头，拍摄起来自然方便。

Now a lot of high-end studio all in double reservation, taking pictures directly at the time of the two photographers, take two or three cameras, long short gun doesn't change the lens, shooting up natural and convenient. 

没有主摄、副摄之分，各自拍各自的，灵活多变。而且这种众人簇拥的感觉，也使新人特别容易感到满足。

No main perturbation, deputy perturbation, respectively take their respective, flexible. And this feeling the people surrounding him, also make new especially easy to feel satisfied. 

我们最初萌生这个想法源于一个助理的“特长”。因为开始只是让他拍摄一些花絮，但是没想到照片非常有感觉，特别是调整为黑白影像后，那种轻松和随意几乎是主机位的摄影师无暇顾及的。但是又不能让这个助理去拍主机位，毕竟年轻、经验少，有点“镇不住场”，那怎么办？好吧，上双机位。事实上，这也是一种很好的锻炼摄影师的方式，非常有效。

Our initial initiation the idea is the result of an assistant "specialty". Because began to just let him shoot some trivia, but they have a lot of sense, especially after adjustment for black and white images, the sort of relaxed and optional is almost host a photographer to care. But don't let the assistant to make host, after all, young, less experience, a little can not "town field", that how to do? Well, in double reservation. In fact, it is also a good exercise the photographer's way is very effective. 

7、外拍，光是生命线

7, taking pictures, the light is the lifeline 

外拍要想出效果，要想后期省功夫，光是生命线。这不是说一定要怎么用灯，反倒是一般能不用就不用。特别是直射的裸灯，又硬又平的面孔、人景分离的氛围、难以顾及的所有细节，这将是后期一切噩梦的源头。

Taking pictures to come up with the effect, to the late kung fu province, light is the lifeline. This does not mean that must be how to use the lamp, but is generally can not need not. Especially the naked light point-blank, hard and flat face, one scene atmosphere of separation, it is difficult to take care of all of the details, the source of all this is going to be late nightmare. 

外拍灯当然要时刻准备着，但是不一定要用。

Taking pictures lamp to ready, of course, but not necessarily to use. 

自然光（慢射光和逆光）、大的柔光伞，甚至自制的户外柔光场（白布+魔术滚），这些更好用，也更有用。如果某天天气太差，阴的不行，那干脆就改天再拍。省一天拍摄的功夫，增加后面难以计算的时间和人力的损耗，哪个更值？

Natural light (50 light and backlight), big soft light umbrella, or even a homemade outdoor light (white cloth + magic roll), the better, and more useful. If one day the weather is too bad, Yin not line, that simply take another day. Behind the province a day of kung fu, increase difficult to calculate the loss of time and manpower, which is more value? 

8、后期重色彩

8, the late heavy colour 

单纯就婚纱的量来讲，后期是一个很“可怕”的工作。要把可怕变成不可怕首先要在前期的控制上做到位，比如前面谈到的服装、造型、光线。做好了这些，让它们都“合身”，后期的功夫自然就减少了。

Purely in terms of the amount of wedding dress, late work is a "terrible". To make terrible can't be afraid to first in the prophase control, such as clothing, modelling, light talked about earlier. Ready to these, let they are "fit", in the late kung fu nature was reduced. 

做这样的照片后期不用太费精力，甚至不用抠细节，最多是太胖的顾客稍微“瘦瘦身”，而已。但是色彩上的调整一定要做，比如定几种调子，然后形成模板或动作，一组追一个调子。这样拿出来的照片画面有内容，形式也丰富了。

Make such photos later need not cost energy too, don't even need to dig the details, most are too fat customers "thin thin body", a little. But the adjustment must be done on colour, such as several tones, then formed the template or action, a set of a tune. So out of the picture content, form and rich. 

一句话，摄影师要努力，不要给后期找太多麻烦。明明能做到的偏不做到，非要留到后面去“弥补”，这一是思路不对头，关键是问题也弥补不了。

In a word, the photographer to work hard, don't find too much trouble for late. Yao can do partial don't do it, don't want to leave to go back "make up", this is a way of thinking was wrong, the key is the problem can make up for. 

9、产品精致化

9, the product of refinement 

产品肯定要做，问题在于怎么做，做什么。比如我们的放大片现在不做油画效果，而是做画廊里用的那种展板，纯铝板裱在上面，非常大气。挂在屋里效果很好，而且感觉很不俗。

Products are sure to do, the question is how to do, what to do. For example, we put large canvas effect don't do now, but do gallery with the kind of panel, pure aluminum plate mounted in the above, the atmosphere very much. Hanging in the room effect is very good, and feel very well. 

相册也是完全强调单片本身的质量，按照画册的路子来设计，就是一张一张的照片。当然要强调一组照片的内在连贯性，节奏感的把握是设计的关键。

Complete album also emphasize the quality of the single chip itself, according to the pictorial way to design, is a photograph of a piece. Emphasize the internal consistency of a set of photos, of course, the grasp of the rhythm is the key of the design. 

需要说明的是，“精致”不仅仅在于产品的形式，更在于照片本身，也就是要从选择上把关。因为采用抓拍人物状态的方式，照片的数量很大，所以保证“品致”就一定要精挑细选。

To be sure, in the form of "refinement" is not just about the product, more is the picture itself, which is to guard a pass from the selection. Because with the method of state capture characters, the number of pictures is very big, so guarantee "to" must be selected. 

我们的选片率是30：1，并且绝对不鼓励加选，甚至要干预顾客的选择。第一轮选片由助理来做，先剔掉2/3；然后传给客户选第二轮；发回来再做比较，如果我们觉得实在不好的照片一定要告诉给客户，要帮助他们拿主意。

We choose the piece rate is spake, and absolutely do not encourage run-off, and even to intervene in the customer's choice. TAB by assistant to do the first round, first take off two-thirds; And then to choose the second round of customers; Send back again, if we think it is no good photos must tell to the customer, to help them to make.