| 只像在完成任务：当下婚纱摄影反思 |
| 添加时间：2017/9/8 16:20:49 浏览次数： |
| 谈谈婚纱照 Talk about wedding photos 其实群里号里的不少朋友，公众号的不少朋友还小，或许是学生，或许也恋爱了，但是距离婚姻可能还很遥远，当然也有一些老法师，可能孩子也已经结婚了。 In fact, the group number in the many friends, many friends, the public is still small, perhaps the students may also fall in love, but the marriage distance may be distant, of course, there are also some old master, maybe the children also had married. 我记得是6月份的时候我答应一个朋友要谈谈婚纱照的，因为现代婚纱照基本是数码摄影的范畴，所以我们这个胶卷号原则上没有插嘴的必要。但是因为我最近也准备拍婚纱照了，而且我们本来的计划没能实施，因为我也不好意思麻烦朋友，结果就从了大流。 I remember that in June, I promised a friend to talk about the wedding photo, because the modern wedding photo is basically digital photography, so our film number is not necessary to cut in principle. But because I'm also planning to take a wedding picture recently, and our original plan failed to implement, because I'm sorry to trouble my friends, and I'm out of the big stream. 今天我们来反思一下婚纱照，也就是结婚专门摄影。 Today, let's reflect on the wedding photo, that is, wedding photography. 我们先来看看这几张照片： Let's take a look at these pictures first: 这几张照片按照中国现在的观念，不属于婚纱照和专门的相册，而是属于结婚时四大金刚里摄影师的任务。 These photos, according to China's current concept, do not belong to the wedding photo and special album, but belong to the wedding of the four big Kong Kong Photographer's task. 遗憾的是，婚庆公司那种作秀一样的老土过程，是很难产出像戴安娜婚礼这样的经典照片的。于是我们发现重要的问题： Unfortunately, the wedding show is very old-fashioned like processes, such as dystocia Diana wedding classic photos. So we found important questions: 在中国，结婚照和婚礼本身被割裂了。 In China, wedding pictures are separated from the wedding itself. 专门的结婚照与婚礼流程毫无关系，它是独立的，甚至是任务性的，我们在拍婚纱的时候常常听到这种话： Special wedding photos have nothing to do with the wedding process. It's independent and even mission oriented. We hear it when we make wedding dresses: “这个照片也就结婚当天看看。” "This picture will be seen on the wedding day, too." “这个照片挂几年就收起来了。” "This picture has been put up for several years." 如果我们花了那么多钱，只是为了结婚当天看看，或者是发发朋友圈，那么这种婚纱摄影本身就很有问题了。 If we spend so much money just looking for a wedding day or sending a circle of friends, this kind of wedding photography itself is very problematic. 为什么戴安娜那么美？ Why is Diana so beautiful? 这不是废话么，人家是真的在结婚，而我们是在摆样子。 Isn't that nonsense? People are really getting married, and we're looking like that. 偏离本质的婚纱摄影 Departure from the essence of wedding photography 在数码时代，婚纱摄影的制作成本是各类摄影里最高的，制作精度也是最高的，我们不能说婚纱摄影质量不好，拍得像狗屎，其实问题不是出在技术层面上，他们能把肥猪一样的新娘拍得丰满，把丑八怪一样的新郎拍得帅气，这就是本事，我觉得这是对的，婚纱摄影不能太过追求真实，因为这不是拍纪录片。 In the digital era, the cost of making wedding photography is the highest in all kinds of photography, making precision is the highest, we cannot say that the wedding photography quality is not good, looks like shit, in fact, the problem is not in the technical level, they can put the fat bride looks plump, the ugly eight strange like the groom shot handsome, this is the skill, I think this is right, wedding photography can not be too pursuit of truth, because this is not a documentary. 但是婚纱摄影总给人一种怪怪的感觉，很多人都觉得它很重要，但是却好像很不重视，在拍之前是千挑万选，拍完以后却又随手一丢，再次打开，要么是因为发霉了，要么是因为离婚了。 But the wedding photography always gives people a strange feeling, a lot of people think it is very important, but it seems very seriously, before the shoot is handpicked, finished after but readily lost, open again, either because of moldy, either because of divorce. 我觉得在讨论技术层面问题之前，关键是在于人的心态问题，即婚纱摄影严重偏离了本质。 I think before the discussion of technical issues, the key lies in the problem of people's mentality, that is, wedding photography is seriously deviated from the essence. 你现在去问别人：你们为什么要拍婚纱照，婚纱照有什么意义。 Now you ask someone: why do you want to make a wedding photo? What's the meaning of the wedding photo?. 基本可以得到几种回答： Basically, several answers can be obtained: （1）这是结婚必不可少的一部分，每个人都会拍，所以我们当然也要拍 (1) this is an essential part of marriage. Everyone can do it, so we certainly do （2）女孩子要在婚纱照里做最美的新娘 (2) girls should be the most beautiful bride in the wedding photo （3）父母要求的，结婚一定要拍婚纱照 (3) parents must take wedding photos when they ask for marriage （4）告诉别人，我结婚了，炫耀自己的婚姻 (4) tell others that I am married and show off my marriage 那么，换一个问法，如果不拍结婚照，新人损失了什么？那一下子就能问出问题的关键，如果不拍婚纱照，新人损失了面子，结婚就是结面子，所以婚纱照是刚需，没有婚纱照就没有结婚的面子。 Well, if you change the question, if you don't take a wedding picture, what will the new person lose? That will be able to ask the key question at once, if you do not take wedding photo, the new person lost face, marriage is the face, so the wedding photo is just need, no wedding photo, no wedding face. 当下婚纱照的最大属性：拍给别人看的。 The biggest attribute of the wedding photo at the moment: shoot for others to see. 你结婚，却为了别人的眼光拍婚纱照，那么当下中国的婚纱照不出问题，那真是见鬼了。 You married, but for other people's eyes to make wedding photos, then China's wedding photo, no problem, it is really the devil. 其实结婚照的真正本质是见证婚姻，它是给新人看的，而不是给外人看的。所以哪怕只有1张，只要是结婚照，那就一定幸福满满，但是很遗憾，现代人不是这样想的，很多时候他们要让别人看到自己幸福，但其实他们天天吵架，一点都不幸福。 In fact, the true nature of a wedding picture is to witness marriage. It is for new people, not for outsiders. So even if only 1, as long as the wedding, it must be full of happiness, but unfortunately, modern people don't think so, many times they want to let others see their happiness, but they fight every day, not at all happy. 技术层面的僵化 Technical rigidity 那么，另一个问题在于结婚照的技术了。数码时代到来以后，结婚照发生了很大的变化，从传统的证件照一样的形式逐渐变成了相册形式，这个形式最早是从日本流行起来的，在欧美并不流行。 Well, another problem is the technique of wedding pictures. After the digital era, great changes have taken place in the wedding, from the traditional passport as the form becomes a form of the album, the earliest form is from Japanese pop up, is not popular in Europe and the United states. 绝大部分欧美人在结婚前是不拍婚纱照的，因为婚纱这件衣服很神圣，不能随便乱穿，中国和日本的演员，模特很喜欢乱穿婚纱，在欧洲人看来这是很不祥的。 Most people in Europe before marriage is not to shoot the wedding dress, because this dress is very sacred, not casually dressed, China and Japanese actors, models love chaos wedding dress in the European view this is very ominous. 中国的婚纱摄影从本质上来说，不是结婚纪念照片，而是类似日本的写真集，他的本质并不是摄影集，而是摄影书，所以我们可以明显发现中国现在的摄影，给你的并不是相册，也不是打印，冲印的照片，而是直接做成书给你，给你的其实是一本印刷物，而不是相片集。 China wedding photography from the essence, not the wedding photos, but similar to the Japanese album, his essence is not the collection of photography, but the photography book, so we can clearly find China now photography, give you is not the album, not print, print photos directly rushed, but made the book for you. For you, this is actually a print, rather than photos. 那么，从技术层面来讲，摄影师是按照写真集的要求和技术指标来完成婚纱摄影的，因此就很容易忽略其中至关重要的因素：新人的感情投入。 Well, technically speaking, photographers do wedding photography in accordance with the requirements of the photo album and technical indicators, so it is easy to overlook the crucial factors: new people's emotional input. 从技术上来看，新娘和新郎成了模特，其实你把新郎新娘随便换一个，也没问题，照样可以拍，拍出来也差不多，为什么？因为这些东西完全忽略了情感，变成了非常技术层面的东西，非常僵化的东西。 Technically, the bride and groom become models, in fact, you change the bride and groom casually, there is no problem, you can still shoot, and shoot out almost the same, why? Because these things completely ignore emotions, they become very technical, very rigid things. 在拍摄的现场，很少有新人会感到幸福，他们感到的只是累，奔波和麻烦，拍完照片后他们不是高兴，不是期待，而是想快点睡一觉，这太折腾人了 In the shooting scene, very few new people will feel happy, they feel just tired, trouble and trouble, after taking photos, they are not happy, not looking forward, but want to sleep quickly, this is too frustrating |
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