| 婚纱摄影“高级定制”的10个私家秘方 |
| 添加时间：2018/1/6 16:20:25 浏览次数： |
| 1针对目标客户 1 target customers 工作室一定要把自己放到适合的平台上去宣传，因为这是一种互相的选择，简单说就是：进门的是我们希望进门的那些人，所以无论在价位、沟通、拍摄方式等方面都带来了极大的便利。 Studio must put himself in a suitable platform to go up and publicity, because it is a mutual choice, simple say is: the door is our hope that the people that take the door, so in terms of price and the way of communication, the photography has brought great convenience. 发展的初期阶段，这是最好的状况。对自身而言，也是最好的磨合与成长期，直到我们熟练掌握并理顺一个适合自身特点的模式，然后才能考虑拓展。 In the early stages of development, this is the best situation. For itself, it is also the best time to grind and grow, until we can master and rationalize a pattern that suits our own characteristics before we can consider expanding it. 2前期做好策划案 Plan the case in the early stage 为每一对客户做方案很难么？其实不难，这是一种工作方法、是一个流程，就看你愿意不愿意这样去做。只不过大家往往首先想的是：为这几千块钱值不值的？ Is it difficult to plan for every pair of customers? It's not that hard, it's a way of working, a process, and it depends on whether you want to do it. But the first thing you usually think about is: what are the thousands of dollars worth? 这想法对么？对，但是也不对。至少我自己觉得值，虽然是为了挣钱，但这个过程很开心，而且你会发现原来每个人都如此有创意和热情，当彼此的创意和热情交融在一起，这种乐趣无以言表。 Is that right? Yes, but not right. At least I feel value, although it is in order to make money, but the process is very happy, and you will find that the original everyone so creative and enthusiasm, when each other's ideas and enthusiasm to blend together, this joy beyond words. 需要说明的是，这里所说的做方案不是要做所谓的“剧情”，因为实现不了。需要设计的不过是几种搭配不同服装、场景的“感觉”，因为我们要讲的是“情绪”和“气氛”，绝对不是“故事”。 It's important to note that the plan is not to do what's called "plot", because it's not going to happen. It's the "feeling" of several different outfits and scenes that need to be designed, because we're talking about "emotions" and "atmosphere", which are definitely not "stories". 策划方案实例 Planning scheme example （左侧列出方案，右侧给出参考图片） (see the scheme on the left, and a reference picture on the right.) 3简洁大方就是风格 3. Simplicity is style 一切都以简洁大方为原则，这就是最自然、最恰当的方式。 It is the most natural, the most appropriate way, to be simple and generous. 实际操作上也会面临大家都头疼的问题么？会。虽然我们的顾客群比较高端，自身条件、艺术感受力已经不错了，但也还是“不会摆姿势、不知道怎么表现自己”。但是我们不可能靠“摆姿势”来解决不会摆姿势的问题，靠“硬表现”来解决不会表现的问题。这也就是为什么看到很多人拍婚纱对顾客的姿势要求近乎完美，恨不得到了用尺子量的地步，但最后只剩下“僵硬”。 Is there a real problem for everyone? Will be. Although our customer group is relatively high-end, our condition and artistic sensibility are good, but also "don't pose, do not know how to express themselves". But we can't solve the problem without posing by "posing" to solve problems that don't show up. That's why it's so hard to see a lot of people posing for a wedding dress that's almost perfect for a customer's posture, but it's just a stiff one. 所以引导的时候，确实需要一些程序和技巧，毕竟前期方案确定了一个“感觉和情绪”的框架，要让他们有尝试的过程，只要状态玩出来了，后面的拍摄也就顺理成章了。 So guided, does require some procedures and techniques, after all, the early stage of the scheme set a framework of feelings and emotions, to let them have the process of trying, as long as the state of play out, the back has a shot. 另一方面，简洁大方也在于形式本身，比如客户最喜欢、最愿意给朋友看、用处最多的是什么样的形式？还是简单的白背景经典样式。至于那些花里胡哨的衣服或者拍摄形式，顶多就是蛋糕上的樱桃，只是点缀。 On the other hand, the simplicity is also in the form itself, such as the customer's favorite, the most willing to show friends, the most useful form? A simple white background classic. As for the fancy dress or form, it is the cherry on the cake, only embellished. 4婚纱为主，男装定制 4 wedding dress, menswear customization 主拍婚纱，每个新娘都要安排4-5 组不同款式的婚纱，因为婚纱最漂亮、最出效果。要重视婚纱服装本身，该添的一定不能吝啬。礼服的拍摄则相对较少，而且尽量放到内景中，如果放到外景去感觉就太怪了，因为大部分人其实都很难穿出感觉。 The main wedding dress, each bride will arrange 4-5 different styles of wedding dress, because the wedding dress is the most beautiful, the most effective. Should attach importance to the dress itself, should not be stingy. The dress is relatively small, and in the interior, it's weird to put it outside, because most people have a hard time wearing it. 男士的礼服、鞋子，我们是建议客户自己去买或者定制。 Men's dresses, shoes, we advise customers to buy or customize. 虽然工作室有备，但男士的服装更要强调合体，不合体的衣服再好也没有用。其实大家都能理解这一点，而且婚礼也需要正式的衣服，总是需要添购的，绝不浪费。但是从拍摄的角度看，做到了这一点，却是照片出效果的重要保证之一。 While the studio is available, the men's clothes are more complex, and it is useless to wear the clothes well. In fact, everybody can understand this, and the wedding also needs formal clothes, always need to buy, never waste. But from the point of view of shooting, this is one of the important guarantees of the results. 5外景不要“景” 5. Don't "scenery" 我们做外景不拍大景，因为要突出的是人物本身和他们真实的情绪状态。选景往往就是门前的野地，比如一片爬山虎、一扇铁门、一面墙。要用色彩来“打底”，而不是穷究于细节、层次、质感。 We don't make the big shots because it's the characters themselves and their real emotional state. The choice of scenery is often the field of the front door, such as a mountain tiger, an iron gate, a wall. Want to use colour to "dozen bottom", not be poor to study in detail, level, simple sense. 如果拍摄场景，那么一定它应该是有趣的，要表现出场景与人物之间鲜活的互动。比如我们有一对客户选择在后海的胡同里拍摄，当时就直接放一把椅子让他们坐下来。开始肯定有点尴尬，毕竟是人来人往的地方，但是一些过路人开始和他们打招呼，说上几句祝福的话，很快两个人就玩high了，那种笑完全发自内心，真实而令人动容。 If the scene is taken, then it should be interesting to show the lively interaction between the scene and the characters. For example, we have a pair of customers who choose to shoot in the hutong in houhai, so they just put a chair and let them sit down. Start must be a bit embarrassed, after all, is a place where people are busy, but some passers-by began and they say "hello", said a few words of blessing and soon the two men to play high, the smile from the heart, complete real and touching. 6双机位拍摄 Six pairs of cameras 现在很多高端工作室都在讲双机位拍摄，外拍的时候直接发走两个摄影师，带两台或三台相机，长焦短炮不换镜头，拍摄起来自然方便。 Now many high-end studios are talking about dual camera shooting, while taking photos, they will send two photographers directly, with two or three cameras, long focus short guns without changing the lens, which can be easily captured. 没有主摄、副摄之分，各自拍各自的，灵活多变。而且这种众人簇拥的感觉，也使新人特别容易感到满足。 Without the main photograph, the deputy photography, each of each clap their own, flexible and changeable. And the feeling of being crowded makes it especially easy for newcomers to feel satisfied. 我们最初萌生这个想法源于一个助理的“特长”。因为开始只是让他拍摄一些花絮，但是没想到照片非常有感觉，特别是调整为黑白影像后，那种轻松和随意几乎是主机位的摄影师无暇顾及的。但是又不能让这个助理去拍主机位，毕竟年轻、经验少，有点“镇不住场”，那怎么办？好吧，上双机位。事实上，这也是一种很好的锻炼摄影师的方式，非常有效。 The idea initially came from an assistant's "specialty". Because began to just let him shoot some trivia, but they have a lot of sense, especially after adjustment for black and white images, the sort of relaxed and optional is almost host a photographer to care. But can't let this assistant to shoot the host, after all young, experienced little, a bit "the town does not live", how to do? All right, two seats. In fact, it's also a great way to train a photographer, very effective. 7外拍，光是生命线 7 outside beat, light is a lifeline 外拍要想出效果，要想后期省功夫，光是生命线。这不是说一定要怎么用灯，反倒是一般能不用就不用。特别是直射的裸灯，又硬又平的面孔、人景分离的氛围、难以顾及的所有细节，这将是后期一切噩梦的源头。 If you want to think about the effects, you can save your life. This is not to say how to use the lamp, but it can be used normally. In particular, straight naked lights, hard flat faces, a detached atmosphere, and all the details that are hard to take care of, will be the source of all of the later nightmares. 外拍灯当然要时刻准备着，但是不一定要用。 It's always ready, but it doesn't have to be. 自然光（慢射光和逆光）、大的柔光伞，甚至自制的户外柔光场（白布+魔术滚），这些更好用，也更有用。如果某天天气太差，阴的不行，那干脆就改天再拍。省一天拍摄的功夫，增加后面难以计算的时间和人力的损耗，哪个更值？ Natural light (slow-motion and backlight), large soft light umbrellas, even homemade outdoor light fields (white cloth + magic roll), are better used and more useful. If one day the weather is too bad, the shade is not good, then another day. Save the time of day shooting, increase the time that is difficult to calculate and manpower loss, which more value? 8后期重色彩 8 post heavy color 单纯就婚纱的量来讲，后期是一个很“可怕”的工作。要把可怕变成不可怕首先要在前期的控制上做到位，比如前面谈到的服装、造型、光线。做好了这些，让它们都“合身”，后期的功夫自然就减少了。 In the quantity of wedding dress alone, later is a very "terrible" work. The first thing to do is to make sure that you're not afraid to be scary. First, you need to be in control of the first place, such as the clothes, the shape, the light. By doing these things and getting them to fit, the later stages of kung fu are naturally reduced. 做这样的照片后期不用太费精力，甚至不用抠细节，最多是太胖的顾客稍微“瘦瘦身”，而已。但是色彩上的调整一定要做，比如定几种调子，然后形成模板或动作，一组追一个调子。这样拿出来的照片画面有内容，形式也丰富了。 You don't have to spend too much time doing this, and you don't even have to dig into the details. It's the fat customers who are slimming down. But the color adjustment must be done, such as several tones, then form a template or action, a set of chasing a tune. The picture that comes out this way has content, form also rich. 一句话，摄影师要努力，不要给后期找太多麻烦。明明能做到的偏不做到，非要留到后面去“弥补”，这一是思路不对头，关键是问题也弥补不了。 In a word, the photographer should try hard not to find too much trouble later. What can be done cannot be done, must be left behind to "make up", this is the wrong idea, the key is the problem can not make up. 9产品精致化 Product refinement 产品肯定要做，问题在于怎么做，做什么。比如我们的放大片现在不做油画效果，而是做画廊里用的那种展板，纯铝板裱在上面，非常大气。挂在屋里效果很好，而且感觉很不俗。 The product must be done, the question is what to do, what to do. For example, we don't do a lot of oil painting now, but we do it in the gallery, and the aluminum plate is mounted on it, and it's very atmospheric. It works well in the house, and it feels good. 相册也是完全强调单片本身的质量，按照画册的路子来设计，就是一张一张的照片。当然要强调一组照片的内在连贯性，节奏感的把握是设计的关键。 The album is also a complete emphasis on the quality of the single piece itself, according to the way of the album design, is a picture of a picture. Of course, it is important to emphasize the inherent consistency of a set of photos, and the sense of rhythm is the key to design. 需要说明的是，“精致”不仅仅在于产品的形式，更在于照片本身，也就是要从选择上把关。因为采用抓拍人物状态的方式，照片的数量很大，所以保证“品致”就一定要精挑细选。 It is important to note that the "delicacy" is not only in the form of the product, but also in the picture itself, which is to choose from. Because of the way of capturing the status of people, the number of photos is very large, so it is necessary to choose carefully. 我们的选片率是30：1，并且绝对不鼓励加选，甚至要干预顾客的选择。第一轮选片由助理来做，先剔掉2/3；然后传给客户选第二轮；发回来再做比较，如果我们觉得实在不好的照片一定要告诉给客户，要帮助他们拿主意。 Our selection rate is 30:1, and there is absolutely no encouragement to choose, even to interfere with the customer's choice. The first round of selection is done by the assistant, first to remove 2/3; Then pass it to the customer for the second round; If we feel really bad, we must tell the client to help them make the decision. 10摸索一条适合自己的流程，打破未来的瓶颈 Explore a process for yourself and break the bottleneck of the future 一定要做流程，在可以预见的未来，没有适合自身特点的、合理的流程也就没有发展的可能。 It is necessary to do the process. In the foreseeable future, there is no reasonable process that is suitable for its own characteristics. 摄影师多了，客户多了，拍摄和修片的数量都多起来的时候，如果控制不了，那么现在做多好都没有用。只有在当下——趁着这个“初期阶段”，一边做、一边总结、一边理顺、一边培养、一边形成规范、一边贯彻落实，这样的流程才是真正高效，且能够保持自身特色的流程。 There are more photographers, more customers, more shooting and repair, and if you can't control it, it's useless to do so much. Only in the present moment, taking advantage of the "early stage", while doing, summary, rationalize, while cultivation, specification, implementation, this process is efficient, real process and able to maintain their own characteristics. 在此基础之上，无论增减——豪华版或者简装版，就都是容易实现的了。 On top of that, both the deluxe edition or the simplified version is easy to implement. |
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